Targeted Brand & Website Review
- Description
Finally understand why your website isn’t converting and why your brand isn’t attracting the clients you actually want. This targeted review is performed personally by Paul Von Rieter , a globally recognized photographer, Fujifilm global ambassador, and one of the most trusted educators in the high-end (luxury+) and editorial wedding space.
You’ll receive clear, strategic, and brutally honest feedback designed to align your online presence with the market you’re trying to break into. Plus a prioritized action plan you can implement immediately.
One service. Zero fluff. Real clarity.
What This Review Actually Does
This review provides a clear, objective analysis of how your brand and website are currently being perceived — and whether that perception aligns with the clients you want to attract.
Your online presence will be evaluated the same way a high-end couple, planner, or discerning industry professional would experience it. If something looks unclear, generic, overwhelming, or misaligned with your goals, you’ll be told plainly and constructively.
The aim is simple:
give you clarity, fix what’s confusing, and align your brand with the market you want to serve.
What’s Included
Your review includes:
• A comprehensive written evaluation
An organized analysis of your brand positioning, website structure, messaging, portfolio presentation, and general web presence.
• Direct observations about what’s helping or hurting you
Clear identification of inconsistencies, blind spots, and opportunities for stronger alignment.
• A prioritized action plan (5–10 steps)
Each action includes:
- What to change
- Why it matters
- Priority level
- Estimated effort
• One round of follow-up questions
If any part of your review needs clarification, you may ask one follow-up round for refinement.
This is a practical, actionable service designed to help you elevate quickly and confidently.
Why You Need This
Most photographers are too close to their own brand to see the issues that clients notice immediately.
Common disconnects include:
- Strong images paired with weak website structure
- Clear goals hidden behind confusing messaging
- Premium aspirations presented with mid-market visuals
- Inconsistent brand identity across platforms
- Portfolio selections that unintentionally attract the wrong type of client
This review helps you see what your clients see, and gives you the direction to adjust with purpose.
It is built on real-world experience with luxury clients, planners, and high-end market dynamics, ensuring the guidance you receive is grounded, attainable, and relevant.
How It Works
1. Purchase the review
You will receive a link to a short intake form after checkout.
2. Complete the intake
You’ll submit your website, social links, and a description of your goals, target market, and artistic direction.
3. Your evaluation is completed
Your brand, website, and online presence are reviewed in accordance with the formal evaluation criteria established in the master service prompt.
4. Receive your written review + action plan
You will receive a structured document detailing your evaluation and your prioritized next steps.
5. Submit your follow-up questions
You may ask one round of clarifying questions related to the notes in your review.
Everything described above exactly matches the output structure and limits of the official review prompt.
Who This Is Perfect For
This review is ideal for photographers who:
- Feel their website does not reflect the quality of their work
- Want their brand presentation to align more effectively with their goals
- Are transitioning toward editorial, luxury, or niche-specific markets
- Want external insight into how their brand is being interpreted by clients
- Are ready for clear, strategic direction rather than guesswork
This review is the most efficient way to gain clarity on where your brand stands, and where it should go next.
What This Is Not
This service does NOT include:
- Image-by-image portfolio curation
- Website copywriting or redesign
- Social media content strategy or scheduling
- Ongoing mentorship, coaching, or DM support
- A full brand rebuild or stylistic overhaul
You will receive one written evaluation and one actionable plan, exactly the scope defined in this offering.
Implementation is your responsibility.
Who Performs Your Review
Your review is completed personally by Paul Von Rieter, founder of The Editorial Edit.
About Paul
Paul has spent the past two decades working as a photographer, blending editorial influence with luxury weddings and refined documentary storytelling. His experience isn’t limited to shooting; a large part of his career has been dedicated to helping other photographers elevate their work and their businesses.
He’s a Fujifilm Global Ambassador and an Imagen AI Ambassador, roles that reflect both his technical understanding and his ability to translate complex concepts into something approachable and practical.
In the education world, Paul has been teaching for over ten years through his Navigating the High-End Market™ mentorships, The Artisan Method™ workshops, multi-day masterminds, and countless talks and breakout sessions. His classes at The Hybrid Collective have sold out five years in a row, which speaks less to hype and more to the trust he’s earned from working photographers looking for clarity and direction.
He is also sponsored by Profoto, a partnership based on technical mastery and consistent, reliable craft.
Above all, Paul brings a grounded, real-world perspective shaped by twenty-plus years behind the camera and years spent helping photographers understand how their brand, website, and online presence actually read to the clients they want to serve.
Refund Policy
Because this is a personalized consulting service delivered through custom evaluation, all sales become final once work begins.
If the intake form is not submitted, the purchase will remain pending until completed.
A clear brand changes everything. Get the direction you’ve been missing and finally align your work with the clients you want.
Book your review. Build the brand you deserve.
About the preset designer
Paul Von Rieter is a Fujifilm global ambassador and a celebrated film and digital medium-format editorial photographer known for his refined color work, cinematic tonal accuracy, and unapologetic love of direct flash. His imagery has taken him around the world photographing remarkable people in remarkable places, and his approach to color science has quietly become a benchmark for photographers seeking a modern, editorial aesthetic.
All photographers know the same quiet frustration Paul once faced: the image in your mind looks editorial, polished, and cinematic… but the color coming out of Lightroom never fully matches that vision. As a film-born artist working in both film and digital medium format, Paul knew exactly how he wanted his work to feel—clean skin, natural greens, honest color, and that unmistakably elevated editorial finish. But no preset on the market delivered what he saw in his head.
He tried everything.
He even collaborated with several leading preset companies, hoping the right partnership could translate his aesthetic into reliable tools. The results always fell short. The technology simply couldn’t produce the depth, accuracy, or consistency he demanded from his own work.
So Paul took a different path—one grounded in curiosity, discipline, and a need to understand color at its core.
He stepped away from the existing preset landscape entirely and immersed himself in color science. For months he worked in near isolation, studying a thousand-page text, working on a perfectly calibrated display, and consulting with some of the world’s foremost color scientists. After more than 45,000 RAW test files—spanning nearly every major camera system—he uncovered something no preset brand had achieved.
To create truly editorial color, he had to build the palette outside Adobe’s ecosystem first.
Only after crafting those tones from scratch could he then engineer them back into Lightroom’s architecture, coaxing the software into rendering color more beautifully, faithfully, and intentionally than it was ever designed to.
That breakthrough became The Editorial Edit.
Every preset pack Paul releases is rooted in that same process—ground-up, film-inspired tools crafted for photographers who care about intention, precision, and modern editorial nuance. These aren’t generic filters or shortcuts. They are the exact tools Paul uses to create the work that defined his career.
Today, The Editorial Edit is used by thousands of photographers around the world who want their images to look deliberate, elevated, and memorable—matching the vision they see in their mind with the color they see on their screen.
Your work deserves to look as striking and intentional as it feels. The Editorial Edit exists to make that possible.
You can find Paul @Paulvonrieter on most social media platforms.
Paul Von Rieter with his Fiancé Taylor, Photographed by Joel Serrato
Words from photographers who found clarity
Honest reflections from creatives who used this work to refine their direction, their voice, and their positioning.
I reached out to Paul because I felt like I was in a transition and needed an outside perspective. I was booking consistently and doing well, but I was feeling unsure about alignment and how my website and portfolio were being read. I knew I wanted to attract couples with a similar sense of taste and style to mine, but I was confused about how far to go with curation and what I should or should not be showing.
The website review helped me slow down and think more clearly about what my work is actually communicating. Instead of being told to chase a version of luxury that doesn’t feel like me, the feedback helped me understand how to refine my presentation in a way that still feels honest and aligned with the weddings I want to shoot.
What I appreciated most was that the review didn’t push me to become a different kind of photographer. It helped me see where my site was sending mixed signals and gave me clearer guidance on how to be more intentional without feeling like I had to erase my past work or pretend to be somewhere I’m not yet.
I came away with a better understanding of how to curate my work, how documentary and editorial can coexist when you’re clear about your point of view, and more confidence in the direction I’m moving. It gave me reassurance that I’m on the right path and a clearer way to think about next steps as I continue to refine my brand.
If you are feeling stuck, second guessing your website, or unsure why the right clients are not finding you yet, I genuinely recommend investing in this. It was a really solid foundation for my business and gave me clarity I know I will keep using as I move forward.
I reached out to Paul because I felt like I was in a transition and needed an outside perspective. I was booking consistently and doing well, but I was feeling unsure about alignment and how my website and portfolio were being read. I knew I wanted to attract couples with a similar sense of taste and style to mine, but I was confused about how far to go with curation and what I should or should not be showing.
The website review helped me slow down and think more clearly about what my work is actually communicating. Instead of being told to chase a version of luxury that doesn’t feel like me, the feedback helped me understand how to refine my presentation in a way that still feels honest and aligned with the weddings I want to shoot.
What I appreciated most was that the review didn’t push me to become a different kind of photographer. It helped me see where my site was sending mixed signals and gave me clearer guidance on how to be more intentional without feeling like I had to erase my past work or pretend to be somewhere I’m not yet.
I came away with a better understanding of how to curate my work, how documentary and editorial can coexist when you’re clear about your point of view, and more confidence in the direction I’m moving. It gave me reassurance that I’m on the right path and a clearer way to think about next steps as I continue to refine my brand.
If you are feeling stuck, second guessing your website, or unsure why the right clients are not finding you yet, I genuinely recommend investing in this. It was a really solid foundation for my business and gave me clarity I know I will keep using as I move forward.
Leana Myra
Southern California Based Wedding and Portrait Photographer
Leana Myra
Southern California Based Wedding and Portrait Photographer
"THESE PRESETS ARE LIKE MAGIC!"
"My go-to editing companion. They have transformed the way I approach photo editing. They read my mind on the exact tones I'm envisioning for my images. They are clean yet still visually interesting. With The Editorial Edit, you will get true-to-life colors that remain timeless."
- LAURA MURRAY
TECHNOLOGY
Trans-Dimensional Profile System
Harnessing proprietary color science and AI innovation, our profiles adapt to any lighting scenario, ensuring true-to-life colors and impeccable skin tones every time.
TECHNOLOGY
Seamless Workflow Integration
Engineered to integrate effortlessly with Lightroom, these advanced profiles transform complex color adjustments into intuitive, one-click edits—without disrupting your creative process.
TECHNOLOGY
Constant Evolution
We refine and enhance our legacy offerings while pioneering new solutions, so your editing tools stay powerful, relevant, and ready for the future.
FRIENDLY NOTE
Terms of sale
Our products are digital, which means all sales are final—we can’t offer refunds, exchanges, or cancellations. But we get it—too many presets promise the world and leave you disappointed. Ours don’t. If you want proof before you commit, click ‘Try’ in the menu to see them in action—no surprises, no regrets. By completing your purchase, you acknowledge and agree to these terms.