THE EDITORIAL EDIT
WHERE ART MEETS COLOR SCIENCE
PRECISION TOOLS FOR VISIONARY PHOTOGRAPHERS
Great editing isn’t about fixing—it’s about refining. The Editorial Edit was built for photographers who demand precision, control, and effortless color mastery. Designed with a deep understanding of light, tone, and color science, our tools enhance without overpowering—preserving the integrity of your work while defining your aesthetic.
THE EDITORIAL EDIT
Where it began
The Editorial Edit was created for dreamers, trailblazers, and those who refuse to settle. It began with a single, audacious idea: photographers deserve tools that don’t just edit images—they elevate them. For too long, creatives were stuck with outdated presets and cumbersome workflows that stifled their brilliance. We knew there was a better way.
And so, The Editorial Edit was born—a love letter to the bold, the fearless, and the unapologetically creative. Built by visionaries and perfected through collaboration with color scientists and data experts, we set out to solve the challenges photographers face every day. Today, The Editorial Edit is more than just a product; it’s a movement. A revolution. A call to arms for anyone ready to make their work not just beautiful but iconic.
THE EDITORIAL EDIT
INNOVATION WHERE IT MATTERS
our technology
The Editorial Edit is powered by the most advanced trans-dimensional profile-based color presets available today. These tools don’t just adjust your images—they transform them. Leveraging proprietary color science and AI innovation, our presets deliver precision, adaptability, and elegance never before seen in the industry.
At the heart of our technology lies the trans-dimensional profile system—a revolutionary innovation designed to elevate every image with true-to-life colors, impeccable skin tones, and adaptive precision in any lighting scenario. Each profile is engineered to integrate seamlessly with Lightroom, making complex adjustments intuitive and freeing you to focus on your creativity.
EMPOWERING PHOTOGRAPHERS
our mission
We believe in breaking rules, shattering ceilings, and redefining what’s possible. The Editorial Edit exists for the dreamers who dare to challenge conventions and for the creators who want their work to leave an indelible mark.
Our mission is to empower photographers to create boldly, unapologetically, and without compromise. We provide tools that elevate artistry, inspire confidence, and make every frame iconic. This isn’t just about presets—it’s about freedom. Freedom to express yourself. Freedom to create with ease. Freedom to tell your story, your way.
We’re not just building for today—we’re building for the future. With a commitment to constant refinement and technological advancement, we promise to deliver tools that inspire creativity, honor our legacy, and elevate the industry for generations to come
Tools That Work With You
Our tools are designed to collaborate with your artistry, not hinder it. From the first click to the final masterpiece, The Editorial Edit ensures your creative process is seamless and intuitive.
Advanced Profile-Based Precision
At The Editorial Edit, we’ve moved beyond the constraints of traditional presets to deliver something truly revolutionary: trans-dimensional profile-based tools that work in harmony with your images. Leveraging the proprietary ChromaForge Protocol, our presets are crafted to dynamically adapt to each photo’s unique characteristics. Unlike conventional editing solutions that rely on static slider adjustments, these profiles integrate advanced algorithms designed to enhance dynamic range, true-to-life colors, and tonal balance. The result? A responsive editing experience where colors breathe naturally, skin tones remain authentic, and greens feel vibrant yet timeless. With The Editorial Edit, every click transforms your photography into a masterpiece, effortlessly maintaining the integrity of your artistic vision.
The Science of Refinement
Every preset crafted by The Editorial Editn is the culmination of a rigorous development process grounded in cutting-edge color science and extensive real-world testing. Utilizing our proprietary (and patent pending) ChromaForge Protocol, we simulate and perfect edits across an unparalleled variety of lighting conditions, skin tones, and environmental variables. This meticulous process ensures that our presets solve industry-wide challenges—banishing orange skin tones, flat shadows, and lifeless greens—while preserving the nuanced details that elevate an image. By embedding purpose-driven adjustments into the profiles, we’ve created tools that enhance vibrancy and clarity without compromising on authenticity, empowering you to edit faster and with greater confidence.
Seamless Integration for Creative Freedom
The Editorial Edit’s technology isn’t just about precision—it’s about redefining the creative process. Our tools merge seamlessly into your workflow, delivering results that feel effortless and organic. With the power of the ChromaForge Protocol, our presets enable non-destructive editing, allowing you to make adjustments without overwriting the integrity of your images. This adaptability gives you unparalleled freedom to focus on artistry, trusting that your tools are
working to enhance rather than constrain your vision. Whether you’re tackling complex lighting or striving for a signature editorial aesthetic, these presets adapt to your style, letting you create with boldness and intention.
the editorial edit
behind the name
The Editorial Edit isn’t just a name—it’s a manifesto. Inspired by the polished, elevated aesthetic of luxury editorials, we set out to create tools that embody refinement, confidence, and timeless beauty. Each tool is crafted to make your workflow seamless and your results unforgettable. The name reflects our commitment to giving photographers the tools they need to create work that feels intentional, fresh, and effortlessly iconic. Because photography isn’t just about what you see—it’s about what you feel. And The Editorial Edit is here to make sure your work feels unforgettable.
About the preset creator
Paul Von Rieter is a Fujifilm global ambassador and a celebrated film and digital medium-format editorial photographer known for his refined color work, cinematic tonal accuracy, and unapologetic love of direct flash. His imagery has taken him around the world photographing remarkable people in remarkable places, and his approach to color science has quietly become a benchmark for photographers seeking a modern, editorial aesthetic.
All photographers know the same quiet frustration Paul once faced: the image in your mind looks editorial, polished, and cinematic… but the color coming out of Lightroom never fully matches that vision. As a film-born artist working in both film and digital medium format, Paul knew exactly how he wanted his work to feel—clean skin, natural greens, honest color, and that unmistakably elevated editorial finish. But no preset on the market delivered what he saw in his head.
He tried everything.
He even collaborated with several leading preset companies, hoping the right partnership could translate his aesthetic into reliable tools. The results always fell short. The technology simply couldn’t produce the depth, accuracy, or consistency he demanded from his own work.
So Paul took a different path—one grounded in curiosity, discipline, and a need to understand color at its core.
He stepped away from the existing preset landscape entirely and immersed himself in color science. For months he worked in near isolation, studying a thousand-page text, working on a perfectly calibrated display, and consulting with some of the world’s foremost color scientists. After more than 45,000 RAW test files—spanning nearly every major camera system—he uncovered something no preset brand had achieved.
To create truly editorial color, he had to build the palette outside Adobe’s ecosystem first.
Only after crafting those tones from scratch could he then engineer them back into Lightroom’s architecture, coaxing the software into rendering color more beautifully, faithfully, and intentionally than it was ever designed to.
That breakthrough became The Editorial Edit.
Every preset pack Paul releases is rooted in that same process—ground-up, film-inspired tools crafted for photographers who care about intention, precision, and modern editorial nuance. These aren’t generic filters or shortcuts. They are the exact tools Paul uses to create the work that defined his career.
Today, The Editorial Edit is used by thousands of photographers around the world who want their images to look deliberate, elevated, and memorable—matching the vision they see in their mind with the color they see on their screen.
Your work deserves to look as striking and intentional as it feels. The Editorial Edit exists to make that possible.
You can find @Paulvonrieter on most social media platforms.
Image to right: Paul Von Rieter with his Fiancé Taylor, Photographed by Joel Serrato
COLLABORATION & TOGETHERNESS
our community
At The Editorial Edit, you’re never alone. Our growing community is where creativity thrives, connections are forged, and ideas come to life. With an exclusive Facebook group designed for our customers, you’ll find inspiration, collaboration, and camaraderie with photographers who share your passion and ambition.
But we’re not just online. Our exclusive editorial shoots are crafted to help you elevate your portfolio with unmatched opportunities to create stunning, professional work. Available only to tEE customers, these shoots are where artistry meets opportunity.
We also host in-person community events, workshops, and gatherings that bring photographers together to grow, network, and celebrate their craft. This is more than a brand—it’s a family of creators pushing boundaries and redefining what’s possible. When you join The Editorial Edit, you’re not just a customer—you’re part of something extraordinary.
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