Targeted Brand & Website Review
- Description
Finally understand why your website isn’t converting and why your brand isn’t attracting the clients you actually want. This targeted review is performed personally by Paul Von Rieter , a globally recognized photographer, Fujifilm global ambassador, and one of the most trusted educators in the high-end (luxury+) and editorial wedding space.
You’ll receive clear, strategic, and brutally honest feedback designed to align your online presence with the market you’re trying to break into. Plus a prioritized action plan you can implement immediately.
One service. Zero fluff. Real clarity.
What This Review Actually Does
This review provides a clear, objective analysis of how your brand and website are currently being perceived — and whether that perception aligns with the clients you want to attract.
Your online presence will be evaluated the same way a high-end couple, planner, or discerning industry professional would experience it. If something looks unclear, generic, overwhelming, or misaligned with your goals, you’ll be told plainly and constructively.
The aim is simple:
give you clarity, fix what’s confusing, and align your brand with the market you want to serve.
What’s Included
Your review includes:
• A comprehensive written evaluation
An organized analysis of your brand positioning, website structure, messaging, portfolio presentation, and general web presence.
• Direct observations about what’s helping or hurting you
Clear identification of inconsistencies, blind spots, and opportunities for stronger alignment.
• A prioritized action plan (5–10 steps)
Each action includes:
- What to change
- Why it matters
- Priority level
- Estimated effort
• One round of follow-up questions
If any part of your review needs clarification, you may ask one follow-up round for refinement.
This is a practical, actionable service designed to help you elevate quickly and confidently.
Why You Need This
Most photographers are too close to their own brand to see the issues that clients notice immediately.
Common disconnects include:
- Strong images paired with weak website structure
- Clear goals hidden behind confusing messaging
- Premium aspirations presented with mid-market visuals
- Inconsistent brand identity across platforms
- Portfolio selections that unintentionally attract the wrong type of client
This review helps you see what your clients see, and gives you the direction to adjust with purpose.
It is built on real-world experience with luxury clients, planners, and high-end market dynamics, ensuring the guidance you receive is grounded, attainable, and relevant.
How It Works
1. Purchase the review
You will receive a link to a short intake form after checkout.
2. Complete the intake
You’ll submit your website, social links, and a description of your goals, target market, and artistic direction.
3. Your evaluation is completed
Your brand, website, and online presence are reviewed in accordance with the formal evaluation criteria established in the master service prompt.
4. Receive your written review + action plan
You will receive a structured document detailing your evaluation and your prioritized next steps.
5. Submit your follow-up questions
You may ask one round of clarifying questions related to the notes in your review.
Everything described above exactly matches the output structure and limits of the official review prompt.
Who This Is Perfect For
This review is ideal for photographers who:
- Feel their website does not reflect the quality of their work
- Want their brand presentation to align more effectively with their goals
- Are transitioning toward editorial, luxury, or niche-specific markets
- Want external insight into how their brand is being interpreted by clients
- Are ready for clear, strategic direction rather than guesswork
This review is the most efficient way to gain clarity on where your brand stands, and where it should go next.
What This Is Not
This service does NOT include:
- Image-by-image portfolio curation
- Website copywriting or redesign
- Social media content strategy or scheduling
- Ongoing mentorship, coaching, or DM support
- A full brand rebuild or stylistic overhaul
You will receive one written evaluation and one actionable plan, exactly the scope defined in this offering.
Implementation is your responsibility.
Who Performs Your Review
Your review is completed personally by Paul Von Rieter, founder of The Editorial Edit.
About Paul
Paul has spent the past two decades working as a photographer, blending editorial influence with luxury weddings and refined documentary storytelling. His experience isn’t limited to shooting; a large part of his career has been dedicated to helping other photographers elevate their work and their businesses.
He’s a Fujifilm Global Ambassador and an Imagen AI Ambassador, roles that reflect both his technical understanding and his ability to translate complex concepts into something approachable and practical.
In the education world, Paul has been teaching for over ten years through his Navigating the High-End Market™ mentorships, The Artisan Method™ workshops, multi-day masterminds, and countless talks and breakout sessions. His classes at The Hybrid Collective have sold out five years in a row, which speaks less to hype and more to the trust he’s earned from working photographers looking for clarity and direction.
He is also sponsored by Profoto, a partnership based on technical mastery and consistent, reliable craft.
Above all, Paul brings a grounded, real-world perspective shaped by twenty-plus years behind the camera and years spent helping photographers understand how their brand, website, and online presence actually read to the clients they want to serve.
Refund Policy
Because this is a personalized consulting service delivered through custom evaluation, all sales become final once work begins.
If the intake form is not submitted, the purchase will remain pending until completed.
A clear brand changes everything. Get the direction you’ve been missing and finally align your work with the clients you want.
Book your review. Build the brand you deserve.
Complete the look:
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- LAURA MURRAY
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TECHNOLOGY
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FRIENDLY NOTE
Terms of sale
Our products are digital, which means all sales are final—we can’t offer refunds, exchanges, or cancellations. But we get it—too many presets promise the world and leave you disappointed. Ours don’t. If you want proof before you commit, click ‘Try’ in the menu to see them in action—no surprises, no regrets. By completing your purchase, you acknowledge and agree to these terms.