About the preset designer
Paul Von Rieter is a Fujifilm global ambassador and a celebrated film and digital medium-format editorial photographer known for his refined color work, cinematic tonal accuracy, and unapologetic love of direct flash. His imagery has taken him around the world photographing remarkable people in remarkable places, and his approach to color science has quietly become a benchmark for photographers seeking a modern, editorial aesthetic.
All photographers know the same quiet frustration Paul once faced: the image in your mind looks editorial, polished, and cinematic… but the color coming out of Lightroom never fully matches that vision. As a film-born artist working in both film and digital medium format, Paul knew exactly how he wanted his work to feel—clean skin, natural greens, honest color, and that unmistakably elevated editorial finish. But no preset on the market delivered what he saw in his head.
He tried everything.
He even collaborated with several leading preset companies, hoping the right partnership could translate his aesthetic into reliable tools. The results always fell short. The technology simply couldn’t produce the depth, accuracy, or consistency he demanded from his own work.
So Paul took a different path—one grounded in curiosity, discipline, and a need to understand color at its core.
He stepped away from the existing preset landscape entirely and immersed himself in color science. For months he worked in near isolation, studying a thousand-page text, working on a perfectly calibrated display, and consulting with some of the world’s foremost color scientists. After more than 45,000 RAW test files—spanning nearly every major camera system—he uncovered something no preset brand had achieved.
To create truly editorial color, he had to build the palette outside Adobe’s ecosystem first.
Only after crafting those tones from scratch could he then engineer them back into Lightroom’s architecture, coaxing the software into rendering color more beautifully, faithfully, and intentionally than it was ever designed to.
That breakthrough became The Editorial Edit.
Every preset pack Paul releases is rooted in that same process—ground-up, film-inspired tools crafted for photographers who care about intention, precision, and modern editorial nuance. These aren’t generic filters or shortcuts. They are the exact tools Paul uses to create the work that defined his career.
Today, The Editorial Edit is used by thousands of photographers around the world who want their images to look deliberate, elevated, and memorable—matching the vision they see in their mind with the color they see on their screen.
Your work deserves to look as striking and intentional as it feels. The Editorial Edit exists to make that possible.
You can find Paul @Paulvonrieter on most social media platforms.
Paul Von Rieter with his Fiancé Taylor, Photographed by Joel Serrato
COUTURE PACK PROFILES
BEFORE & AFTER
BROOKS - SUGGESTED USE
Ideal for outdoor portraits with natural light, enhancing warm tones while maintaining soft contrast and a deep and consistent black point. Perfect for romantic, candid moments.
Thalia - SUGGESTED USE
Equally at home being used for fashion or editorial portraits, bringing a slight matte finish and deepening shadows for a high-contrast, polished look. Greens will shift toward deep emerald.
Manzanita - SUGGESTED USE
Shines in the harshest of back light with a powerful and resilient black point. Enhances greens and earth tones, perfect for nature-filled shots while being just as at home in a light filled living room. A power packed preset that loves the intensity slider.
BROOKS - SUGGESTED USE
Ideal for outdoor portraits with natural light, enhancing warm tones while maintaining soft contrast and a deep and consistent black point. Perfect for romantic, candid moments.
Thalia - SUGGESTED USE
Equally at home being used for fashion or editorial portraits, bringing a slight matte finish and deepening shadows for a high-contrast, polished look. Greens will shift toward deep emerald.
Manzanita - SUGGESTED USE
Shines in the harshest of back light with a powerful and resilient black point. Enhances greens and earth tones, perfect for nature-filled shots while being just as at home in a light filled living room. A power packed preset that loves the intensity slider.
Bluebird - SUGGESTED US
Excellent for blue hour or low-light conditions, this preset brings out cool tones and elevates depth without losing detail. Greens lean blue, with a mid-tone lift and a cool shift to the shadows.
Birdrock - SUGGESTED USE
If you hate orange skin-tones, then this preset will be your new best friend. It is contrasty with out being crunchy. It's light touch without being absent of depth. Put it on everything. Spread it on toast. Consume. Repeat. (this is PVR's fav.)
Pearl - SUGGESTED USE
Soft and dreamy, designed for delicate portraits, adding a gentle glow and reducing harsh contrasts for a refined look. The most powerful preset in the collection. She does things with dynamic range that shouldn't be possible.
Bluebird - SUGGESTED US
Excellent for blue hour or low-light conditions, this preset brings out cool tones and elevates depth without losing detail. Greens lean blue, with a mid-tone lift and a cool shift to the shadows.
Birdrock - SUGGESTED USE
If you hate orange skin-tones, then this preset will be your new best friend. It is contrasty with out being crunchy. It's light touch without being absent of depth. Put it on everything. Spread it on toast. Consume. Repeat. (this is PVR's fav.)
Pearl - SUGGESTED USE
Soft and dreamy, designed for delicate portraits, adding a gentle glow and reducing harsh contrasts for a refined look. The most powerful preset in the collection. She does things with dynamic range that shouldn't be possible.
Cress - SUGGESTED USE
Cress leans warm with medium contrast. In some lighting conditions you may spot bit of a very subtle green tint in the shadows, reminiscent of slightly under exposed kodak Perfect for that beach engagement session.
Fern - SUGGESTED USE
Designed for lush, green environments, Fern balances light and shadow to bring out the richness in foliage while maintaining natural tones and a strong contrast curve. Clean, bright and vivid, while still preserving skin-tone.
Vintage Disposable - SUGGESTED USE
Ideal for creating a nostalgic, film-like look with subtle grain and a soft color palette, perfect for casual, lifestyle shots with direct flash. Rich contrast without being too in your face about it, with a warm under tone.
Cress - SUGGESTED USE
Cress leans warm with medium contrast. In some lighting conditions you may spot bit of a very subtle green tint in the shadows, reminiscent of slightly under exposed kodak Perfect for that beach engagement session.
Fern - SUGGESTED USE
Designed for lush, green environments, Fern balances light and shadow to bring out the richness in foliage while maintaining natural tones and a strong contrast curve. Clean, bright and vivid, while still preserving skin-tone.
Vintage Disposable - SUGGESTED USE
Ideal for creating a nostalgic, film-like look with subtle grain and a soft color palette, perfect for casual, lifestyle shots with direct flash. Rich contrast without being too in your face about it, with a warm under tone.
Hollyweird - SUGGESTED USe
Built specifically to utilize with Direct flash on the dance floor or environments where flash is dominating 90% of ambient light. Hollyweird is made to get the most out of LED's, glowsticks, DJ dance lighting, etc.
Fauxgla I - SUGGESTED USE
A playful, flash-heavy preset that mimics the aesthetic of disposable cameras, perfect for party or event photography with a fun twist. Utilize both the preset and profile intensity slider to dial in your ideal look.
fauxgla II - SUGGESTED USE
Similar to Fauxgla 1 but with a softer, slightly warmer tone, making it ideal for capturing intimate moments in lively settings.Utilize both the preset and profile intensity slider to dial in your ideal look.
Hollyweird - SUGGESTED USe
Built specifically to utilize with Direct flash on the dance floor or environments where flash is dominating 90% of ambient light. Hollyweird is made to get the most out of LED's, glowsticks, DJ dance lighting, etc.
Fauxgla I - SUGGESTED USE
A playful, flash-heavy preset that mimics the aesthetic of disposable cameras, perfect for party or event photography with a fun twist. Utilize both the preset and profile intensity slider to dial in your ideal look.
fauxgla II - SUGGESTED USE
Similar to Fauxgla 1 but with a softer, slightly warmer tone, making it ideal for capturing intimate moments in lively settings.Utilize both the preset and profile intensity slider to dial in your ideal look.
FRIENDLY NOTE
Terms of sale
Our products are digital, which means all sales are final—we can’t offer refunds, exchanges, or cancellations. But we get it—too many presets promise the world and leave you disappointed. Ours don’t. If you want proof before you commit, click ‘Try’ in the menu to see them in action—no surprises, no regrets. By completing your purchase, you acknowledge and agree to these terms.