ABOUT THE PRESET CREATOR
Paul Von Rieter is a Fujifilm global ambassador and a celebrated film and digital medium-format editorial photographer known for his refined color work, cinematic tonal accuracy, and unapologetic love of direct flash. His imagery has taken him around the world photographing remarkable people in remarkable places, and his approach to color science has quietly become a benchmark for photographers seeking a modern, editorial aesthetic.
All photographers know the same quiet frustration Paul once faced: the image in your mind looks editorial, polished, and cinematic… but the color coming out of Lightroom never fully matches that vision. As a film-born artist working in both film and digital medium format, Paul knew exactly how he wanted his work to feel—clean skin, natural greens, honest color, and that unmistakably elevated editorial finish. But no preset on the market delivered what he saw in his head.
He tried everything.
He even collaborated with several leading preset companies, hoping the right partnership could translate his aesthetic into reliable tools. The results always fell short. The technology simply couldn’t produce the depth, accuracy, or consistency he demanded from his own work.
So Paul took a different path—one grounded in curiosity, discipline, and a need to understand color at its core.
He stepped away from the existing preset landscape entirely and immersed himself in color science. For months he worked in near isolation, studying a thousand-page text, working on a perfectly calibrated display, and consulting with some of the world’s foremost color scientists. After more than 45,000 RAW test files—spanning nearly every major camera system—he uncovered something no preset brand had achieved.
To create truly editorial color, he had to build the palette outside Adobe’s ecosystem first.
Only after crafting those tones from scratch could he then engineer them back into Lightroom’s architecture, coaxing the software into rendering color more beautifully, faithfully, and intentionally than it was ever designed to.
That breakthrough became The Editorial Edit.
Every preset pack Paul releases is rooted in that same process—ground-up, film-inspired tools crafted for photographers who care about intention, precision, and modern editorial nuance. These aren’t generic filters or shortcuts. They are the exact tools Paul uses to create the work that defined his career.
Today, The Editorial Edit is used by thousands of photographers around the world who want their images to look deliberate, elevated, and memorable—matching the vision they see in their mind with the color they see on their screen.
Your work deserves to look as striking and intentional as it feels. The Editorial Edit exists to make that possible.
You can find @Paulvonrieter on most social media platforms.
Paul Von Rieter with his Fiancé Taylor, Photographed by Joel Serrato
COUTURE PACK PROFILES
BEFORE & AFTER
SUGGESTED USE - MAGNOLIA
Inspired by classic film stocks, Magnolia enhances warm undertones in skin while preserving depth and dimension.
SUGGESTED USE - LOCUST
A dramatic counterpart to Magnolia, Locust intensifies contrast and deepens shadows for a moody, high-impact effect
SUGGESTED USE - AGATE
Refined and cinematic, Agate mutes greens and blues while maintaining luminous skin tones, creating editorial sophistication.
SUGGESTED USE - MAGNOLIA
Inspired by classic film stocks, Magnolia enhances warm undertones in skin while preserving depth and dimension.
SUGGESTED USE - LOCUST
A dramatic counterpart to Magnolia, Locust intensifies contrast and deepens shadows for a moody, high-impact effect
SUGGESTED USE - AGATE
Refined and cinematic, Agate mutes greens and blues while maintaining luminous skin tones, creating editorial sophistication.
SUGGESTED USE - NYES
Designed for modern editorial work, Nyes subtly dials back greens and blues, creating a restrained, effortless color palette.
SUGGESTED USE - HEISLER
The precision tool of the collection, Heisler neutralizes red spill and fine-tunes tonal depth for sculpted, high-fashion compositions.
SUGGESTED USE - CLEO
Eliminates green bounce light and environmental cast, ensuring clean, natural skin tones in outdoor settings.
SUGGESTED USE - NYES
Designed for modern editorial work, Nyes subtly dials back greens and blues, creating a restrained, effortless color palette.
SUGGESTED USE - HEISLER
The precision tool of the collection, Heisler neutralizes red spill and fine-tunes tonal depth for sculpted, high-fashion compositions.
SUGGESTED USE - CLEO
Eliminates green bounce light and environmental cast, ensuring clean, natural skin tones in outdoor settings.
SUGGESTED USE - Totuava
A companion to Cleo, Totuava neutralizes green spill while preserving warmth and tonal depth. Smooths and softens skin gradients for a subtle glow.
SUGGESTED USE - OAK
Perfect for interiors with difficult lighting, Oak maximizes dynamic range while maintaining a moody, cinematic finish.
SUGGESTED USE - MODERN disposable
A handcrafted approach to disposable film aesthetics, blending warm reds, softened greens, and nostalgic grain.
SUGGESTED USE - Totuava
A companion to Cleo, Totuava neutralizes green spill while preserving warmth and tonal depth. Smooths and softens skin gradients for a subtle glow.
SUGGESTED USE - OAK
Perfect for interiors with difficult lighting, Oak maximizes dynamic range while maintaining a moody, cinematic finish.
SUGGESTED USE - MODERN disposable
A handcrafted approach to disposable film aesthetics, blending warm reds, softened greens, and nostalgic grain.
SUGGESTED USE - sunset blvd
The ultimate direct flash preset. Vignetted edges, rich texture, and a carefully tuned warmth balance for striking daylight-balanced flash shots.
SUGGESTED USE - fauxgla III
A playful, high-intensity light-leak-inspired preset designed for creative experimentation.
SUGGESTED USE - FAUXGLA IIII
A more dramatic version of Fauxgla 3, with intensified contrast and unpredictable tonal shifts.
SUGGESTED USE - sunset blvd
The ultimate direct flash preset. Vignetted edges, rich texture, and a carefully tuned warmth balance for striking daylight-balanced flash shots.
SUGGESTED USE - fauxgla III
A playful, high-intensity light-leak-inspired preset designed for creative experimentation.
SUGGESTED USE - FAUXGLA IIII
A more dramatic version of Fauxgla 3, with intensified contrast and unpredictable tonal shifts.
FRIENDLY NOTE
Terms of sale
Our products are digital, which means all sales are final—we can’t offer refunds, exchanges, or cancellations. But we get it—too many presets promise the world and leave you disappointed. Ours don’t. If you want proof before you commit, click ‘Try’ in the menu to see them in action—no surprises, no regrets. By completing your purchase, you acknowledge and agree to these terms.