About the preset designer
Paul Von Rieter is a Fujifilm global ambassador, a celebrated film and digital medium-format editorial photographer, and a lifelong student of analog processes. His obsession with real film grain, silver halide crystal behavior, and the physics of light on celluloid drove the creation of Dynamic Film Grain, the most technically accurate grain simulation ever built for Lightroom.
All photographers know the same quiet frustration Paul once faced: the image in your mind looks editorial, polished, and cinematic... but the color coming out of Lightroom never fully matches that vision. As a film-born artist working in both film and digital medium format, Paul knew exactly how he wanted his work to feel: clean skin, natural greens, honest color, and that unmistakably elevated editorial finish. But no preset on the market delivered what he saw in his head.
He tried everything.
He even collaborated with several leading preset companies, hoping the right partnership could translate his aesthetic into reliable tools. The results always fell short. The technology simply couldn't produce the depth, accuracy, or consistency he demanded from his own work.
So Paul took a different path, one grounded in curiosity, discipline, and a need to understand color at its core.
He stepped away from the existing preset landscape entirely and immersed himself in color science. For months he worked in near isolation, studying a thousand-page text, working on a perfectly calibrated display, and consulting with some of the world's foremost color scientists. After more than 45,000 RAW test files spanning nearly every major camera system, he uncovered something no preset brand had achieved.
To create truly editorial color, he had to build the palette outside Adobe's ecosystem first.
Only after crafting those tones from scratch could he then engineer them back into Lightroom's architecture, coaxing the software into rendering color more beautifully, faithfully, and intentionally than it was ever designed to.
That breakthrough became The Editorial Edit.
Every preset pack Paul releases is rooted in that same process: ground-up, film-inspired tools crafted for photographers who care about intention, precision, and modern editorial nuance. These aren't generic filters or shortcuts. They are the exact tools Paul uses to create the work that defined his career.
Today, The Editorial Edit is used by thousands of photographers around the world who want their images to look deliberate, elevated, and memorable, matching the vision they see in their mind with the color they see on their screen.
Your work deserves to look as striking and intentional as it feels. The Editorial Edit exists to make that possible.
You can find Paul @Paulvonrieter on most social media platforms.
Paul Von Rieter with his Fiancé Taylor, Photographed by Joel Serrato
No more compromises.
Until now, adding film grain to your photos meant leaving Lightroom. Third-party plugins. Photoshop layers. Export-and-reimport workflows. Or settling for Lightroom's flat, uniform noise slider that looks nothing like real film.
Dynamic Film Grain changes that. For the first time ever, luminance-responsive, film-accurate grain runs natively inside Adobe Lightroom. No export. No plugins. No compromises. Just drop a preset on your image and the grain appears exactly where it should — heavy in the shadows, delicate in the midtones, absent in the highlights — the way real silver halide crystals behave on celluloid.
We did not guess at this. We studied each film stock individually — Kodak, Fuji, Ilford — analyzing the physical grain structure, dye-cloud behavior, and tonal characteristics that make each emulsion unique. Then we rebuilt that physics inside Lightroom's architecture, one luminance zone at a time.
The result is an industry first: real film grain that works where you already edit.
A Lightroom First.
Every other grain tool on the market requires you to leave Lightroom. Export to Photoshop. Apply a texture layer. Re-import. Hope it still looks right.
Dynamic Film Grain is the first grain system that runs entirely inside Adobe Lightroom. One click. No export. No plugins. No layers. It stacks on top of your existing edits without touching your tone curve, your color grading, or your creative decisions.
Under the hood, a 6-zone luminance architecture maps grain intensity to brightness — maximum in deep shadows, tapering through midtones, virtually absent in specular highlights. The same physics that governs real silver halide crystals on celluloid, rebuilt natively inside Lightroom's processing engine.
The grain you have been trying to get through workarounds — you can now get in one step, right where you already work.
Own it today. Add soul to every frame.
112 presets. 7 film stocks. 8 resolution tiers. Built from real film. Runs natively in Lightroom. No export. No plugins. No compromises.
FRIENDLY NOTE
Terms of sale
Our products are digital, which means all sales are final. We can't offer refunds, exchanges, or cancellations. But we get it: too many presets promise the world and leave you disappointed. Ours don't. If you want proof before you commit, click 'Try' in the menu to see them in action. No surprises, no regrets. By completing your purchase, you acknowledge and agree to these terms.